DΞGeN G Ξ R R I T YJul 12, 20221 min readBMW Asking $18/Month For HEATED SEATSThe SaaS model is going too far. BMW is now charging a subscription model for having heated seats in the front row of the cars. Wow
The SaaS model is going too far. BMW is now charging a subscription model for having heated seats in the front row of the cars. Wow
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